Moving is a competitive company, and good moving business marketing can make all the distinction. There is a lot of competitors in the industry, however a lot moving business offer less than stellar service.
Are you marketing your moving business based on just moving things or are you helping individuals accomplish a dream?
One cornerstone of marketing is creating a strong worth proposition that explains what how you help your consumer not what you do.
3 Moving Company Marketing Tips
A few people with a cube van and a dolly can say they are movers. Given that all moving companies have the exact same standard offering (we move your stuff from point A to point B), if you're going to step up your moving business marketing video game you need to tell consumers what you do differently.
Here are 3 ideas to amp up your moving business marketing.
1. Make Moving Easier
At one time or another we've all moved and if there is an axiom in this world it's that moving ain't simple. Because we can all agree that moving is a discomfort, begin with that and tell clients how you assist make moving easier.
Here are some examples of how you can assist moving more pain-free for consumers:
Offer a free moving checklist, either on your website, in a confirmation email, or as part of an online client website. A basic list that consumers can use to keep in mind all the details about moving (forwarding mail, utilities, a place to write your new address).
Offer or provide markers, tape, and tape holders with your name and logo design. Offer these crucial moving supplies if you do pre-move sees to offer a quote.
Do not provide a quote, give a moving evaluation. All quotes provide the cost, but what about a quote that details how the consumer can conserve cash on the move when they move with you? Packing pointers, scheduling alternatives, and contingency strategies.
With find more info the value proposition thesis, think about marketing yourself as the team that makes moving less unpleasant. Information all the ways you help make the relocation easier for the customer. Shipment of boxes? Aid with packing? If "We make moving simple" becomes your company mantra, that's an excellent start.
2. You Need to Have Testimonials. Duration.
Moving is based on trust. Clients need to trust that what effectively amounts to strangers aren't going to fill up all their stuff and vanish into the night.
Make sure you have testimonials on your website, Yelp, Google, and any other evaluation website individuals use in your area. Ask customers if they would be comfy offering you an evaluation when the job is done.
Positive evaluations go a long way to helping individuals select a mover.
Pro suggestion: Don't request a review the day of the relocation. Wait a couple days or a week. Even better, ask for the evaluation in a thank-you note you send after the move.
3. How Do You Go The Extra Mile?
This pointer ties into the very first suggestion, you make moving much easier, but what else? Do you bring coffee the morning of the relocation? Do you have someone drive ahead to the brand-new house and shovel the driveway in the winter? How about babysitting services? Ask consumers and pals about what would be awesome on the relocation day to help.
Then do it and market your moving company with it.
You could be the "family friendly mover". Or, you might be cross nation experts that use GPS tracking so clients can follow the truck along the path. You may do some or all of these things-- working that into your marketing will pay off. Make these little touches the cornerstone of your moving business marketing. Going above and beyond pulls you ahead of the pack and helps get the business and the quote.
Final Thoughts: The Balance In Between Worth, Trust, and Pain-free.
Keep in mind when you're marketing your moving business, individuals are stabilizing three things: value, trust, and how easy you make the move for them. You could offer a lot of extras to make the move as easy as possible, but the cost will, of course, be higher.
When you're doing moving company marketing, tell customers how you balance these three things and you will reveal how you supply worth and are the ideal option for their relocation.
Desire more moving business marketing ideas? Read our post about marketing, advertising, and sales for moving companies.